What the HBCU-driven CIAA means for Baltimore’s economy

The Central Intercollegiate Athletic Association (CIAA) basketball tournament, an annual event that began its Baltimore tenure in 2022, has proven to be a significant economic driver for the city. Since the tournament’s establishment in Baltimore, it has generated an impressive $81.7 million in total economic impact, supporting over 1,300 jobs annually. However, with Baltimore’s hosting contract set to expire in 2026, the future of this beneficial association remains uncertain.

### Economic Impact on Baltimore

The CIAA tournament’s significance goes beyond the thrill of basketball; it has become a cornerstone for Baltimore’s economy. Each year, the tournament stimulates local spending, with the latest figures highlighting a direct economic influx of $23.6 million in 2024 alone. This revenue comes not just from the tournament itself but also through various associated events and programming, providing a substantial income boost to local businesses.

In addition to the revenues generated directly through ticket sales and attendee spending, the tournament has consequences for local taxes, contributing approximately $7.5 million in state and local taxes. This economic spillover highlights the CIAA’s role as more than just a sporting event; it’s an engine driving Baltimore’s economic growth and revitalization.

### Supporting Local Businesses

One of the hallmark features of the CIAA tournament is its commitment to supporting Black-owned businesses in Baltimore. Initiatives like scavenger hunts, tours, and events focused on local craftsmanship encourage both monetary support and community engagement. In 2022, the event facilitated $3.7 million in economic benefit for 110 local businesses, with numbers holding steady in subsequent years.

Local business owners have echoed the positive sentiments surrounding the tournament. Sumayyah Bilal, the owner of Codetta Bake Shop, expressed pride in being associated with what she referred to as a “vanguard” of Black culture. Similarly, local restaurant owners have passionately participated in the tournament’s promotional activities to increase visibility and profitability while showcasing the rich culinary landscape of Baltimore.

### Cultural and Educational Opportunities

Beyond its economic benefits, the CIAA tournament serves as a platform for education and community-building. The event has expanded to include programming that focuses on various aspects of social engagement—technology, finance, and career opportunities for students have become integral parts of the tournament experience.

In conjunction with athletic events, the tournament hosts educational summits and a college fair aimed at high school students. These initiatives provide essential resources and platforms for young people, promoting higher education and fostering community connections.

### Future Considerations

As Baltimore’s hosting contract for the CIAA tournament nears its end in 2026, the competition for future contracts is heightening. Cities like Charlotte, North Carolina, once the host city until 2020, are vying to bring the tournament back. Baltimore’s tourism agency, Visit Baltimore, is enthusiastic about extending the contract to maintain the economic benefits derived from the event. However, the city faces stiff competition as various regions express interest in becoming the new host.

Despite the uncertainties ahead, the impact of the CIAA on Baltimore has already left a substantial legacy. It continues to weave itself into the social fabric of the city, emphasizing the importance of supporting HBCUs and uplifting Black culture. The CIAA’s contribution to local businesses, student education, and economic prosperity illustrates its multifaceted role in enhancing Baltimore’s economic landscape.

### A Call to Action

The discontinuation of the CIAA tournament would leave a significant void not just economically but culturally within Baltimore. As the city moves forward, it will be vital to engage local stakeholders, community organizations, and businesses to advocate for the continued inclusion of the CIAA in Baltimore’s future. Collaborative efforts are essential in highlighting the importance of this tournament and leveraging its economic impact to secure its future well into the next decade.

In conclusion, the CIAA basketball tournament serves as a powerful reminder of the intersection between sports, culture, and community economics. It amplifies the voices of local businesses, supports educational opportunities, and strengthens the cultural heritage of Baltimore. The vitality of the CIAA tournament highlights the importance of maintaining such partnerships, ultimately enriching the lives of residents and visitors alike. Engaging in this discourse now can have lasting ramifications, ensuring that future generations cultivate strong connections to their history and shared experiences.

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