If you’ve been scrolling through TikTok or chatting with friends recently, you’ve likely stumbled across the adorable and enigmatic figure known as Labubu. You may still be asking yourself, "What is a Labubu?" Let’s dive into the delightful world of this viral toy phenomenon.
What is Labubu?
Labubu is a unique character created by Hong Kong artist Kasing Lung. She is often mistakenly thought to be a boy due to her mischievous appearance, but the fans of this character are quick to clarify that Labubu is indeed a girl. She is a member of a broader group called "The Monsters," which was initially introduced in a Nordic mythology-inspired picture book trilogy released in 2015. In 2019, the toy company Pop Mart transformed these characters into the charming vinyl collectibles we know and love today.
Described as an "elvish creature," Labubu has garnered attention for her kind-hearted but often misguided attempts at helping others. Despite her somewhat intimidating looks, she embodies a pure-hearted nature, often leading to hilarious situations where she unintentionally causes chaos.
It’s essential to differentiate Labubu from other characters in The Monsters series. For instance, Zimomo, the spiky-tailed leader, is not Labubu’s counterpart, and while Zimomo has garnered his own fanbase, Labubu is happily in a relationship with Tycoco, a skeleton-looking vegetarian monster.
Why is Labubu So Popular?
Labubu’s skyrocketing popularity can be attributed in large part to K-pop superstar Lisa from BLACKPINK. Her open admiration for Labubu in interviews and social media has ignited a frenzy among fans, leading to overnight lines at stores and online sales far exceeding retail prices. The Monsters series has quickly become Pop Mart’s best-selling franchise, raking in an impressive $419 million in sales last year alone.
Notably, while the vinyl plush bag charms are the most sought-after items, a variety of Labubu figures, accessories, and limited-edition collaborations have hit the market, making it easier for fans to collect their favorite versions of Labubu.
Collecting Labubu: What to Shop For
For those eager to get their hands on Labubu merchandise, there are a variety of products currently available:
Building Blocks: Pop Mart has released Labubu-themed playable building blocks, adding a new dimension to this charming character. These are set to launch on May 22, 2025.
Limited Edition Tumblers: A stylish collaboration between Stanley and Labubu has produced a trendy 40 oz tumbler perfect for hydration lovers.
Wearable Pendants: Jewelry enthusiasts can enjoy Labubu-themed pendants that come in a blind-box format, featuring different chess-themed appearances.
Plush Keychains: Soft and sparkly, these plush keychains are fan favorites, capturing Labubu’s essence in a cute, compact form.
- Crossover Designs: Labubu’s latest collections include sci-fi-inspired designs that merge her playful charm with futuristic aesthetics.
Learning to Differentiate Authentic Labubus from Counterfeits
As with any popular product, the rise of Labubu has led to an influx of counterfeits; these fake versions are affectionately referred to as "Lafufus." While they may look convincing from afar, there are a few key differences to help distinguish the real Labubu from the impostors:
- Teeth Count: Authentic Labubu has exactly nine teeth. Any variations could indicate a counterfeit.
- Facial Details: Look closely at the eyes and blush; fakes often show sloppy painting and off-color finishes.
- Stitching: Genuine Labubus have clean stitching, particularly on the forehead, while Lafufus may show unevenness or fraying.
- Foot Stamp: Legitimate Labubus bear the Pop Mart logo and “O Kasing” engraved on their feet.
Conclusion
Labubu’s adorable charm and rich backstory have captivated collectors and fans alike. With the power of social media and the backing of high-profile endorsements, this character shows no signs of slowing down as a cultural icon. Whether you’re a long-time fan or new to the phenomenon, diving into the world of Labubu is not only entertaining but also a chance to be part of an enthusiastic and vibrant community.
So next time you see Labubu trending, you’ll know exactly who she is—a character full of heart and hilarity that continues to win over the imagination of many. With various merchandise options available, now is an excellent time to explore the delightful realm of Labubu and perhaps start or expand your own collection. Happy collecting!
