USA SWIMMING AND NBC SPORTS ANNOUNCE MEDIA RIGHTS EXTENSION THROUGH 2028

NBC Sports has solidified its longstanding partnership with USA Swimming by extending its media rights agreement through 2028. This exciting news enhances swimming’s visibility on a major platform and guarantees that fans will continue to enjoy live coverage of the sport’s most significant events, including the Toyota National Championships, the TYR Pro Swim Series, and the internationally recognized Pan Pacific Swimming Championships.

For those unfamiliar, USA Swimming is the national governing body for the sport in the United States. With over 380,000 members, it plays a crucial role in promoting swimming culture, providing opportunities for athletes and coaches, and selecting teams for international competitions like the Olympic Games.

This extension of the media rights agreement was announced on May 29, 2025, and emphasizes NBC Sports’ commitment to showcasing elite swimming through multiple platforms, including NBC, Peacock, and CNBC. Under this new arrangement, NBC will air every prominent domestic swimming event until 2028, including the highly anticipated Olympic Trials leading up to the Los Angeles Games.

Bob Vincent, Interim CEO of USA Swimming, expressed pride in this continued collaboration, stating, “We are proud to extend our partnership with NBC Sports through 2028, ensuring that fans across the country can continue to experience the thrill of elite swimming.” His comments highlight how pivotal NBC’s extensive reach and storytelling are in elevating the sport and its athletes.

A particularly notable event making its return to NBC Sports is the Pan Pacific Swimming Championships, an international competition featuring formidable teams from the United States, Australia, Canada, and Japan. After an eight-year break, the event will again grace NBC’s platforms in 2026. This aligns perfectly with NBC’s ongoing commitment not only to USA Swimming but also to Olympic sports in general, showcasing both the journey and accomplishments of these outstanding athletes.

Joe Gesue, Senior Vice President of NBC Sports Olympic & Paralympic Programming, emphasized the integral role swimming plays within the Olympic framework. He reflected on how the sport has provided memorable moments in Olympic history, exemplified by stand-out performances like Katie Ledecky’s achievements at the 2024 Paris Olympics. Team USA delivered an impressive haul of 28 medals, including eight golds, further cementing its dominance in swimming events across multiple Olympic Games.

Katie Ledecky, in particular, stands out in the swimming community, having garnered four medals at the 2024 Olympics, making her the most decorated U.S. female Olympian of all time. With such remarkable athletes at the forefront, NBC Sports aims to narrate their stories, offering fans unparalleled insights into not just the competitions, but also the lives and journeys of these exceptional swimmers.

Additionally, NBCUniversal holds media rights to the Olympic Games through 2036, covering various future Olympic events, including Milan Cortina in 2026, Los Angeles in 2028, and beyond. This long-term agreement ensures a consistent presentation of Olympic and aquatic sports to American audiences, bridging the gap between Olympic years and keeping fans engaged year-round.

The culmination of swimming, storytelling, and Olympic spirit through NBC Sports provides a unique platform where fans can follow their favorite athletes and events across platforms, including traditional broadcasts on NBC and online streaming via Peacock. The multi-faceted approach of making swimming more accessible to audiences will undoubtedly boost the sport’s popularity in the coming years.

As we look ahead to the next Olympiad in Los Angeles, swimming fans can expect NBC Sports to deliver not just the swimming events but also captivating stories, behind-the-scenes glimpses, and expert commentary on the sufferings and triumphs that define an athlete’s career.

In conclusion, the extension of the partnership between NBC Sports and USA Swimming through 2028 is not just a contractual agreement but a vital step in the promotion and growth of the swimming community. As NBC continues to provide comprehensive coverage of major swimming events, viewers will have the opportunity to witness firsthand the incredible achievements and dedication encapsulated in the lives of swimmers. The future looks bright for swimming in the United States, and fans can anticipate many thrilling moments leading up to the 2028 Olympics and beyond.

For those eager to engage with these milestones, following NBC Sports coverage and immersing in the unfolding stories will prove to be an enriching experience for both seasoned swim fans and newcomers alike. As the excitement builds, swimming is set to take center stage, showcasing the determination, skill, and passion that swimmers embody as they vie for gold in the forthcoming Olympic Games and major championships beyond.

Source link