As the 2025 college football season unfolds, the University of South Florida (USF) Bulls have emerged as a formidable contender, showcasing a remarkable turnaround under the leadership of head coach Alex Golesh. With a 2-0 start that includes impressive victories over Boise State and Florida, many are asking: Is this success a transient phenomenon, or can we trust that “They believe”?
The phrase “This ain’t the same ol’ South Florida, my brother!” has become a rallying cry for the USF community, originating from late men’s basketball coach Amir Abdur-Rahim, whose mentorship played a vital role in shaping the current success of both the basketball and football programs. Golesh has not only adopted Abdur-Rahim’s mantra but also embodies the spirit of belief that has driven USF’s resurgence.
### The Shift in Culture
The foundation of USF’s current success lies not just in talent, but in a fundamental shift in culture. When Golesh took over the program after a dismal 1-11 season, he recognized the need for more than just skilled players; the mental and emotional aspects of the game needed attention. Golesh emphasized a culture of accountability, grit, and perseverance. He made it clear that taking the easy route would no longer be an option, and players were encouraged to embrace hard work and commitment.
Player testimonies highlight this transformation. Center Cole Best recalls Golesh’s call for “a little blind faith.” That faith has resulted in a deep sense of belief among players. Former players who had endured previous seasons rife with disappointment have expressed their amazement at how the new ethos has awakened a belief that winning is not merely a hope—but an expectation.
### Strategic Investments and Commitment
USF has demonstrated an unwavering commitment to rebuilding its football program. Enhancements have been made across various domains, from increasing the assistant coaching salary pool to revamping the nutrition and strength training programs. Golesh has orchestrated a practical approach, ensuring players receive proper meals and care, thereby fostering an environment conducive to performance.
The crowning jewel of these investments is the approval of a new on-campus football stadium set to launch in 2027, a development that emphasizes the university’s commitment to elevating its athletics. This is symbolic of a long-term vision, creating a lasting infrastructure that aligns with the ambition of the football program.
### Game Performance and Winning Culture
USF’s offense, now led by quarterback Byrum Brown, has exhibited remarkable chemistry and execution, as evidenced in their decisive 34-7 victory over Boise State followed by an exhilarating come-from-behind win against Florida. These wins not only bolster the Bulls’ confidence but also assert their legitimacy in the college football hierarchy.
The victory against Florida marked a pivotal moment for USF, as it ended their historical losses against the Gators, thereby announcing their arrival on a national stage. Such moments of triumph reaffirm Golesh’s belief that the players are no longer just hoping to win; they genuinely believe they are capable of it.
### Community and Legacy
Perhaps the most poignant aspect of USF’s journey this season is the legacy of Amir Abdur-Rahim, whose impact on the program transcended his role as a coach. His untimely passing in October 2024 left a void in the hearts of many, but Golesh continues to carry his wisdom forward, urging his team to maintain focus and resilience.
Player sentiments highlight this emotional tether. Many players view Golesh’s homage to Abdur-Rahim as a promise to uphold the values he instilled. This shared history and mutual respect enrich the team’s sense of purpose, making each victory not just a personal triumph, but a collective one that honors their late coach’s memory.
### The Road Ahead
Despite the promising start, Golesh maintains a grounded perspective. He emphasizes that the two victories are just stepping stones and that the team must continue to elevate its performance. The upcoming game against No. 5 Miami poses a significant challenge, but it also presents an opportunity for USF to continue asserting its newfound identity.
The phrase “headphones on, hear nothing,” serves as a reminder that success should not lead to complacency. For the Bulls, the mantra is more than just a statement; it’s a guiding principle that underlines the need to remain focused, committed, and ready to face whatever comes next.
### Conclusion
As USF navigates this pivotal season, the collective belief among players, coaches, and fans reflects a significant cultural evolution. Fueled by strategic investments, reinforced by accountability, and inspired by a legacy of belief, the Bulls are not just a team on the rise; they symbolize a narrative of resilience and hope.
In a landscape dominated by traditional powerhouses, USF’s resurgence challenges the notion of underachievement and positions the program as a serious contender. The Bulls’ journey may have just begun, but one thing is clear: they believe—and they’re proving it, one game at a time.
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