As enthusiasm for women’s sports continues to surge throughout Boston and the nation, a unique new establishment is set to open its doors. The Sports Bra, a bar dedicated exclusively to showcasing women’s sports, is making its way to Boston, signaling an exciting development for sports fans in the area.
Originally launched in Portland, Oregon, in 2022, The Sports Bra was the first of its kind—the only sports bar in the United States committed to highlighting women’s sports. This unique concept has garnered significant attention and support, prompting the establishment of additional locations in cities like Boston, Indianapolis, Las Vegas, and St. Louis. Jenny Nguyen, the founder and CEO of The Sports Bra, expressed the sentiment beautifully: “Together, we’re serving fans nationwide who are hungry for spaces that not only champion women’s sports but create a community where everyone feels like they belong.”
While detailed information about the Boston location—such as its specific venue and opening timeline—has yet to be revealed, the anticipation is palpable. Fans are eagerly waiting to welcome the first bar in Boston dedicated solely to women’s sports, a demand many local residents have voiced for years.
The concept behind The Sports Bra extends beyond broadcasting games; each location will be locally owned and operated. Importantly, it will partner with women-owned businesses to offer products sourced from local breweries, distilleries, farms, and artisan food vendors. This focus on community and empowerment aligns perfectly with The Sports Bra’s overarching mission.
The decision to expand into Boston and other major cities comes at a time of rapid growth in the realm of women’s sports. A recent report from Barbarian and The GIST projects that revenue generated by women’s sports is on pace to reach a remarkable $2.35 billion by 2024—a staggering 300 percent increase from 2022. Additionally, the media coverage dedicated to women’s sports has surged by 275 percent over the past five years, indicating a growing appetite among fans and consumers.
The Sports Bra is also backed by high-profile investor Alexis Ohanian, co-founder of Reddit and husband of tennis star Serena Williams. His 776 Foundation invested in 2024 to further expand The Sports Bra’s brand through franchising, allowing for a broad reach. Applications for potential franchisees opened in October, and the enthusiastic response is encouraging. “These owner/operators are capable, enthusiastic, and deeply committed to The Bra’s mission,” Nguyen remarked. Her statement underscores the company’s intention to nurture a network of passionate individuals who share the goal of creating welcoming spaces for women’s sports fans.
Boston is home to a vibrant sports culture, and the arrival of The Sports Bra will contribute to this dynamic environment. Already, local initiatives like Watch With Us Boston—a group of women’s sports fans—have been paving the way by hosting pop-ups and watch parties for major women’s sporting events. These gatherings have increased the visibility of women’s sports and fostered a sense of community among fans in the Boston area.
The introduction of The Sports Bra in Boston comes at an opportune moment, with the city being home to the PWHL’s Boston Fleet, which just completed its second season, and the NWSL’s Boston Legacy FC set to launch in 2026. The expanding presence of women’s sports teams in the area suggests that the demand for a bar celebrating their achievements is not just warranted; it is essential.
In essence, the Boston franchise of The Sports Bra will be more than just a place to watch games; it will serve as a hub for community engagement, empowerment, and celebration of women’s sports. As Jenny Nguyen mentioned, this is the perfect moment to open such spaces, and the excitement is palpable. Fans across the city are ready to rally together and celebrate their teams in a welcoming, inclusive environment.
As we await the opening of The Sports Bra in Boston, one thing is clear: this establishment promises to transform the local sports landscape, making room for women’s sports to shine like never before. From game nights to engaging events, it is a crucial step towards fostering a culture that recognizes and celebrates the accomplishments of women athletes while uniting fans and supporters in a shared love for sports.
As the Sports Bra prepares to ignite this significant change, community members are encouraged to keep an eye out for updates about the grand opening. The anticipation is a testament to the growing movement advocating for women in sports, and The Sports Bra will undoubtedly play a vital role in ushering in this new era in Boston. With the combination of community, empowerment, and a shared passion for sports, this innovative bar is set to make its mark as a beloved gathering place for years to come.
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