School’s Open, Drive Carefully campaign urges drivers to use extra caution on the road

As the 2025-2026 school year begins, the "School’s Open, Drive Carefully" campaign has been launched, spearheaded by AAA and local law enforcement in Penfield, N.Y. This annual initiative serves to remind drivers to be particularly cautious as students navigate the roads to and from school. The importance of this campaign cannot be overstated; it focuses on reducing the number of pedestrian injuries and fatalities related to school zones.

With the return of students to classrooms, it is imperative for drivers to adopt a heightened sense of awareness. Captain Matt Kreuzer of the Monroe County Sheriff’s Patrol emphasizes that there will be a significant increase in patrols in and around school zones. Authorities will take a strict stance against any violations in these areas, especially concerning stop signs and distracted driving. The goal is to ensure increased safety for the most vulnerable road users—children.

Understanding the Risks

Statistics have consistently shown that the beginning of the school year sees a spike in pedestrian-related accidents involving children. With more youngsters out on their way to school, the potential for accidents increases dramatically. Children may not always be aware of their surroundings, especially when they are excited or distracted. Additionally, their smaller stature makes them less visible to drivers, underscoring the urgency of this campaign.

Key Driving Tips

To support this initiative, both AAA and local law enforcement have provided several actionable tips for drivers and parents alike:

1. Always Stop for School Buses: When the flashing lights of a school bus are activated, all vehicles must come to a complete stop. Children often cross the road unexpectedly, and stopping for school buses is crucial for their safety.

2. Slow Down in School Zones: Reduced speed limits are established for a reason. Slowing down allows drivers to react quickly to unexpected situations and gives children ample time to cross safely.

3. Eliminate Distractions: Cell phones and other distractions can greatly compromise a driver’s ability to focus. Drivers are encouraged to keep their attention solely on the road.

4. Obey Crossing Guards: These individuals play a crucial role in ensuring that children cross roads safely. Ignoring their instructions can lead to dangerous situations.

5. Check Mirrors Before Moving: Before pulling away from the curb or changing lanes, taking a moment to check mirrors can help avoid accidents with unsuspecting pedestrians.

6. Teach Children Traffic Safety Rules: Parents have a responsibility to educate their children about road safety, including how to properly cross streets and recognize traffic signs.

Community Involvement

It’s not just drivers who must be vigilant; the entire community plays a role in ensuring the safety of school children. Parents, teachers, and students can work together to reinforce safe practices. Local schools may organize events encouraging families to walk or bike to school, reducing traffic and fostering a sense of community. Additionally, schools can offer programs featuring safe walking paths and highlight pedestrian safety when teaching children about road awareness.

Conclusion

The "School’s Open, Drive Carefully" campaign serves as a vital reminder as students return to school. By following the outlined tips and exercising caution, we can collectively work towards reducing accidents and making our roads safer for everyone, especially our children. This campaign’s message is simple: a moment of vigilance can save a life. Awareness and responsibility on the road should be at the forefront of every driver’s mind, especially during this crucial time of year. Let’s commit to making our community a safer place for our most vulnerable—our children.

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