REWE and Borussia Dortmund (BVB) have maintained an enduring partnership since 2009, one characterized by mutual growth and a commitment to shared values. Recently, this collaboration has taken a significant step forward with a five-year extension of their cooperation and REWE’s expansion into new areas of involvement. This article explores the depth of this partnership, the potential benefits for both entities, and their shared vision for the future.
### Background of the Partnership
The collaboration between REWE and BVB has been a remarkable journey, fundamentally grounded in shared community values and consumer engagement. REWE, a major German supermarket chain, and BVB, one of the Bundesliga’s most popular football clubs, share a common goal: enhancing the quality of life for families both on and off the field. The REWE family block at SIGNAL IDUNA PARK has provided numerous attractions, primarily targeting families with special ticket offers and a range of interactive experiences. This initiative not only emphasizes family engagement but also fosters a strong community spirit.
The recent announcement of the five-year contract extension demonstrates a sustained commitment to the partnership. Carsten Cramer, Borussia Dortmund’s managing director, stated, “We are delighted that REWE has gradually increased its already very sustainable commitment to BVB… This alliance… will not only formulate goals but also achieve them.” This sentiment underscores the trust and shared objectives that characterize their relationship.
### Enhanced Sponsorship Role
An exciting development in this partnership is REWE’s transition to become the shirt sponsor and main partner of Borussia Dortmund’s women’s team. This move signals a growing recognition of women’s sports in Germany and aligns with contemporary values of inclusivity and support for female athletes.
In the 2025/26 season, REWE is set to gain visibility across BVB’s training kits, which will benefit the first team, the U23, and youth teams. This strategic positioning in various formats of BVB’s teams reinforces REWE’s presence within the club, enhancing brand visibility and engagement with followers.
### Strategic Initiatives
Beyond traditional sponsorship activities, REWE is taking further steps to integrate itself into the fabric of BVB and its fanbase. REWE will become BVB’s food partner, a move that is likely to elevate the matchday experience at SIGNAL IDUNA PARK. The supermarket chain will supply items, including the iconic stadium bratwurst, and expand its offerings to encompass products for Borussia Dortmund’s event and catering division. This strategic alignment integrates REWE into the everyday experiences of fans, thus solidifying its role within the community.
### Community Engagement and Unique Experiences
One of the most significant aspects of the partnership is REWE’s commitment to creating unique experiences for BVB’s fans. Apart from enhancing visibility through sponsorship, the brand promises to deliver exclusive events, special fan activations, and offers that bring fans closer to their beloved football club. Such initiatives not only build loyalty but also foster a shared identity between REWE and BVB, enriching the lives of countless supporters.
Peter Maly, CEO of the REWE Group, emphasized the significance of their expansion in the Bundesliga and their intent to support BVB’s ongoing development. “We are delighted to be able to support and accompany Borussia Dortmund’s development in a decisive role in the coming years,” he stated. This forward-thinking approach illustrates a commitment to not only coexist but flourish together in the ever-changing landscape of sports and community engagement.
### Future of the Partnership
As the partnership evolves, both parties appear poised to benefit from their continued collaboration. The shared vision of creating memorable experiences for fans while promoting values such as community and commitment will likely guide their endeavors in the coming years.
Overall, the extended cooperation between REWE and BVB represents a mutually beneficial relationship built on shared goals, values, and a deep connection to the community. By enhancing their visibility through sponsorship, expanding engagement initiatives, and fostering a sense of belonging among fans, REWE and BVB are not just promoting football; they are contributing to the very fabric of society in Dortmund and beyond.
### Conclusion
The amplified collaboration between REWE and Borussia Dortmund symbolizes a progressive path in the world of sports partnerships, advocating unity, inclusivity, and community-driven initiatives. As both entities continue to grow together, fans can look forward to a range of enriching experiences that celebrate the beautiful game and the joys of being part of a vibrant community. This partnership is a testament to how businesses and sports organizations can successfully align their objectives to foster lasting connections with their audiences.
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