In an exciting development within the sports and beverage industries, the New York Red Bulls soccer team has entered into a partnership with Sports Illustrated Stadium and Juan, Please, a burgeoning ready-to-drink tequila-infused canned cocktail brand. This partnership, announced on June 17, 2023, marks a significant milestone for Juan, Please, aligning with a storied franchise and a venue recognized for its rich history and community engagement.
Fans attending games at Sports Illustrated Stadium will now have the unique opportunity to enjoy Juan, Please products, particularly at the Juan, Please Marketplace located in section 121. Additional offerings can be found at the Bodega and in Club locations throughout the stadium. The brand’s signature cocktail, the TLT—crafted from tequila, lemonade, and tea—will take center stage as the “Cocktail of the Match” for several games this season. This initiative will be further bolstered with LED signage around the stadium, effectively embedding Juan, Please within the matchday experience. The partnership also encompasses digital and social media promotions, ensuring the brand resonates with the Red Bulls’ dedicated fan base.
Founded by Peter Flores, Juan, Please draws inspiration from his childhood memories spent on his family’s ranch in Michoacán, Mexico. This personal legacy and cultural homage are reflected in the product’s appeal, playing a significant role in connecting with consumers looking for authentic beverage options. Flores’ journey is compelling in itself; prior to launching Juan, Please, he honed his skills in managing alcohol brand partnerships during his tenure at VICE Media. This experience positioned him well to navigate the lucrative landscape of the ready-to-drink cocktail market.
The emergence of Juan, Please is particularly timely; the canned cocktail market is undergoing rapid growth. According to a report from FactMR, the sector is projected to exceed $51.8 billion by 2025, with an astonishing compound annual growth rate of 20%, potentially reaching $322.1 billion by 2035. This booming market offers substantial opportunities for brands like Juan, Please to find their niche and thrive amid increasing competition.
Scott Epstein, the head of corporate partnerships for the New York Red Bulls, expressed enthusiasm about welcoming Juan, Please into the franchise. “While Juan, Please continues to ‘connect and celebrate’ cocktail enthusiasts, we strive to do the same for our community and passionate fans of the beautiful game,” he stated. This sentiment underscores a shared vision among the partners to foster connections and create memorable experiences for fans.
Despite only beginning operations a year prior to this partnership, Juan, Please has quickly established itself in the ready-to-drink cocktail scene. The brand’s alignment with the rapidly growing popularity of soccer in the U.S. is a strategic move that aims to tap into the sport’s expanding viewership and fan engagement. Flores highlighted the fitting synergy between Juan, Please and the Red Bulls’ fan culture, noting that both embody a bold spirit eager to celebrate life’s moments.
Product offerings will not only be limited to the stadium experience; the potential for larger distribution channels is on the horizon as the brand continues to grow. Fans of the Red Bulls and cocktail enthusiasts alike can look forward to the continued presence of Juan, Please as a refreshing option at the stadium, appealing to both casual attendees and die-hard soccer fans.
This partnership illustrates the increasingly intertwined nature of sports and the beverage industry, as brands seek innovative ways to enhance the fan experience while leveraging the marketing power of established franchises. The deal stands as a testament to how emerging brands can gain visibility and prestige through strategic alliances with well-regarded sports organizations.
In summary, the collaboration between the New York Red Bulls, Sports Illustrated Stadium, and Juan, Please reflects the ever-evolving landscape of sports marketing, where authenticity and cultural connection play vital roles. This partnership not only benefits the brands involved but also enriches the overall experience for fans attending Red Bulls matches. With the promise of delicious cocktails and a vibrant soccer atmosphere, this partnership is paving the way for a memorable season for all involved, reinforcing the notion that the beautiful game continues to flourish in the U.S. sporting landscape.
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