The pet economy is experiencing an unprecedented boom, with Yiwugo.com stepping in to facilitate one-stop access to an impressive catalog of over 30,000 pet product items. Located in Yiwugo, China, the official site for the Yiwu Commodity Market—the largest wholesale market globally—this platform has become an essential hub for pet supplies amid rising consumer demand.
Recent statistics revealed that “pet supplies” has maintained its status as one of the top 50 most-searched keywords on Yiwugo since the beginning of 2025. This persistent popularity underscores the growing interest and investment in pet ownership and care. The dedicated pet supplies zone within Block 5 of the Yiwu International Trade Market covers a staggering 8,000 square meters and reportedly accounts for annual sales exceeding 2 billion RMB. Notably, more than 80% of these goods find their way to markets abroad, with strong exports to Europe, the Americas, Africa, and Southeast Asia—amounting to around 10% of China’s total pet supplies exports.
As the pet economy thrives, the Yiwu market stands out as China’s largest dedicated pet supplies market, experiencing exponential growth. An article published in early June 2025 highlighted that Yiwu’s pet supplies sales reached 3 billion RMB in 2024. This accounted for a remarkable 15% of the total export market for pet products in the country.
The expanding variety of products and specialization in Yiwu’s market can be largely attributed to influential figures like Mr. Wang Sheng, who leads Zhejiang Fengpei Pet Articles Firm and serves as Secretary-General of the Yiwu China Small Commodities City Pet (Aquatic) Supplies Industry Association. Since he and his wife entered the industry in 2008, Wang has concentrated on creating a comprehensive one-stop shop for pet supplies, resulting in a robust portfolio of nearly 30,000 distinct product items, encompassing all facets of pet care—from food and apparel to housing and travel.
Fengpei, as a vertically integrated company, excels in both manufacturing and trade, consistently achieving superior standards in product design and quality. The firm has been particularly innovative in identifying market gaps. For instance, in 2016, they recognized a growing demand for high-quality pet harnesses but noticed the limited supply. In response, Wang undertook meticulous market research and collaborated with a design team to elevate product quality, ultimately launching several original harness designs featuring enhanced durability and aesthetics.
These efforts paid off. Fengpei quickly captured the attention of consumers domestically and internationally, selling more than one million harnesses in its peak years. This success is a testament to the company’s commitment to quality and professionalism in an increasingly competitive market. As a result of their achievements, Fengpei has gained recognition as a reputable player within the pet supplies industry.
As Mr. Wang continues to lead other industry players and newcomers in this thriving market, his role as Secretary-General at the association imbues him with a significant responsibility for industry development. He has witnessed how grassroots clients, who initially operated as simple mom-and-pop shops, have grown into established brands, now employing hundreds of individuals. The growth of the Yiwu market, amplified by the Yiwugo platform, has been essential in securing increasing orders even from high-quality domestic and international firms.
Wang recalls a pivotal moment—a well-known overseas chain supermarket initially reached out to him via Yiwugo for product samples. After rigorous evaluations, Fengpei won the contract, capitalizing on Yiwu’s unique advantages in raw materials and logistics. The relationship proved fruitful, with some products boasting orders exceeding one million RMB during peak seasons, illustrating how Yiwugo effectively connects suppliers with global buyers.
Having watched the evolution of Yiwu’s pet supplies market firsthand, Wang echoes a sense of gratitude towards both the Yiwu market and the Yiwugo platform, believing that the entry of additional industry participants will further invigorate the pet supplies sector in Yiwu. His optimistic outlook suggests that as the industry expands, more innovative products and services will emerge to meet the diverse needs of pet owners around the world.
This continued growth in the pet economy reflects broader trends in consumer behavior, as people increasingly view pets as integral family members deserving of high-quality care, products, and services. The rising number of pet parents is poised to further drive demand in the market, making platforms like Yiwugo essential players in the supply chain of pet products.
As the pet economy evolves, Yiwugo remains at the forefront, offering a wealth of options that cater to changing consumer preferences. Whether you are a brand searching for high-quality suppliers or a pet owner looking to enhance your furry friend’s lifestyle, there has never been a more accessible or exciting time to explore the dynamic offerings of Yiwugo.
In conclusion, the impressive growth of the pet economy, bolstered by Yiwugo’s extensive catalog and efficient supplier network, demonstrates a wellspring of opportunity that both entrepreneurs and consumers can tap into. The confluence of market demand and innovative products ensures that the future of pet supplies in Yiwu and beyond is bound to be vibrant, filled with endless possibilities for enriching the lives of pets and their owners alike.
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