In recent legislative developments, U.S. Rep. Anna Paulina Luna, a Republican from Florida, has reintroduced the “Do or Dye Act.” This important bill seeks to eliminate eight harmful synthetic food dyes from our food products, including those popular among children, such as Red No. 40, Yellow No. 5, and Blue No. 1. These petroleum-based dyes have raised significant health concerns and are already banned in several countries due to their adverse effects.
The push for this legislation connects with the broader public discourse about health and safety. For instance, a 2021 report from California linked the use of synthetic food dyes to hyperactivity and behavioral issues in children. Additionally, some dyes, like Red No. 3, have been flagged for potential cancer risks in animal studies. Alarmingly, the usage of synthetic food dyes has increased by 500% since the 1950s, raising alarm bells among health experts and parents alike.
Historically speaking, the U.S. has witnessed bipartisan efforts to regulate harmful food additives. For instance, back in the 1960s, President John F. Kennedy tightened the guidelines enforced by the U.S. Food and Drug Administration (FDA). A similar action resulted in the banning of Red No. 1 due to concerns over possible liver damage. Moreover, a bipartisan effort in 1990 led to Red No. 3 being banned from cosmetics. Even today, California Governor Gavin Newsom has taken strides toward public health by signing a law that will outlaw six synthetic dyes in school lunches effective from 2024.
While some may view Luna’s affiliation with Robert F. Kennedy Jr., who is known for his controversial views, as a point of contention, it is crucial to focus on the merits of the bill itself. Let’s not discard beneficial legislation simply because it aligns with individuals who have polarizing views on other topics. The science backing the dangers of synthetic food dyes is robust, and now is the perfect time for legislative action.
This sentiment is echoed in a recent YouGov poll, where 66% of Americans, including 62% of Democrats, expressed a desire for stricter regulations on food additives. Similarly, a 2024 Rasmussen Reports survey indicated that 71% of parents across political affiliations support the ban on food dyes linked to health risks.
Democrats would be wise to consider this issue as an opportunity to connect with voters. A 2025 survey from the Pew Research Center found that 78% of younger generations, including Gen Z and Millennials, would favor candidates prioritizing public health. Supporting Luna’s bill could allow Democrats to resonate with their base while also appealing to swing voters.
On a global scale, the United States lags regarding regulations on synthetic food dyes. The European Union has implemented warning labels for products containing Red No. 40, Yellow No. 5, and Yellow No. 6 due to their impact on children’s behavior. Countries such as the United Kingdom, Canada, and Norway have either banned these dyes or encouraged manufacturers to pivot toward more natural alternatives like beet juice or turmeric. Some leading brands, such as Kraft, have already reformulated their products for international markets; thus, it raises the question: Why not in the U.S.?
The “Do or Dye Act” sets a deadline of December 31, 2026, for compliance, which appears reasonable, especially given the enormous financial clout of food corporations. Adjusting recipes may prove challenging for products like Lucky Charms and Cheetos as they transition to more natural alternatives. However, this minor inconvenience is a small trade-off for safeguarding public health.
The introduction of this bill presents a unique moment for both parties to rally around a common goal—ensuring consumer safety and wellness, particularly for children. This cooperative effort could serve as a powerful political statement, allowing both Republicans and Democrats to celebrate a bipartisan victory for the well-being of Americans.
Ultimately, the data supporting the health risks associated with synthetic food dyes is compelling. It emphasizes the urgent need for reform in food safety regulations. The public’s appetite for clearer and healthier food options is palpable, and now is the time to act. These changes aren’t merely about food choices; they significantly impact our health, especially the health of our children.
As we move forward, it’s essential to embrace legislative initiatives like the “Do or Dye Act” that prioritize public health. There is a clear demand for cleaner, safer food products, and both parties have an opportunity to turn this demand into action that resonates with constituents across the spectrum. As the conversation about synthetic food dyes continues to evolve, it’s crucial that we remain vigilant and proactive in pursuing measures that protect the health and well-being of all Americans.
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