Gary Burbank, one of Cincinnati’s most cherished radio personalities, has passed away at the age of 84. His death was announced by 700 WLW host Bill Cunningham on social media, marking the end of an era for many who grew up listening to his distinctive voice. Burbank’s legacy in radio spans over 25 years at WLW, where he entertained listeners until his retirement in 2007.
Born in 1941 in Memphis, Tennessee, Burbank’s radio journey began in the 1960s under the monikers “Bill Williams” and “Johnny Apollo” in Louisiana. However, it was his breakthrough in 1968 at Louisville’s WAKY that catapulted him to fame. Burbank’s ability to connect with audiences was undeniable, and after a few years of exploring various radio markets, he landed in Cincinnati in 1981. Here, he found a home at the iconic 700 WLW, often referred to as “The Big One” due to its extensive broadcasting reach across Ohio, Kentucky, and Indiana.
Burbank’s show was much more than simple talk radio; he called it “Theater of the Mind.” His creativity knew no bounds, as he brought to life an array of colorful characters, from the full-blooded redneck Earl Pitts Uhmerikun to the comically cranky Gilbert Gnarley and Howlin’ Blind Muddy Slim. These characters became beloved fixtures of his afternoon drive show, and listeners often found themselves engrossed in his comedic skits as he interacted with callers through segments like “Sports or Consequences.”
The impact of Burbank’s work extended beyond entertaining; he was also a talented musician. He performed with a Memphis-based band called “The Marquis” and later formed the non-profit “Play It Forward” in Cincinnati. This initiative focused on raising funds to assist musicians facing medical issues, showcasing Burbank’s commitment to supporting his fellow artists.
Over the years, Burbank received numerous accolades, including prestigious Marconi Awards, recognizing him as Large Market Personality of the Year. His contributions to the radio industry were further solidified when he was inducted into the Radio Hall of Fame in 2012. His influence on radio humor and entertainment is still felt today, with his character Earl Pitts continuing to air nationally syndicated commentaries until 2021.
In a poignant interview shortly before his retirement, Burbank reflected on his careers with gratitude. He acknowledged that many of his characters were inspired by real-life individuals, noting that Earl Pitts was based on his father, who famously began each day with the phrase, “you know what makes me sick?” Burbank’s ability to weave personal experiences into his work resonated with listeners, creating a deep connection between him and his audience.
Gary Burbank’s passing leaves a significant void in the world of radio but also a lasting legacy that will be remembered for years to come. He is survived by his wife, Carol, their daughter, Tracy, son, Shawn, and several grandchildren. He will be remembered not only for his comedic genius and innovative storytelling but also for his generosity and compassion toward others in the music industry.
As we bid farewell to this iconic figure, it’s important to acknowledge the joy and laughter he brought to countless lives. His brilliance in radio not only entertained but also forged a community of listeners who tuned in daily for their dose of humor and insight. Gary Burbank’s legacy will undoubtedly inspire future generations of radio personalities as they strive to connect with audiences in the same way he did.
As the radio waves carry on without him, the warmth of his humor and creativity will forever echo in the hearts of those who had the privilege of listening. The world of broadcasting has lost a true luminary, and this sincerity and depth of connection he fostered will remain his most enduring tribute.
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