Lebanon’s Stateline Sports Moves After 42 Years: A New Chapter Begins
Stateline Sports, a beloved local fixture in West Lebanon, New Hampshire, is gearing up for a significant transition after 42 years at its Bridge Street location. The sports shop, renowned for providing the Upper Valley with quality athletic equipment, will soon relocate to 179 Mechanic Street, approximately three miles from its original home. This strategic move is driven by the need for more space, allowing Stateline to expand its offerings and improve the customer experience—a sentiment shared by both the current employees and the new owner.
A Journey Through Time
Established in 1983 by Jon Damren and the late Bob Vanier, Stateline Sports emerged in response to the community’s need for a dedicated sporting goods store following the closure of Tommy Keane Sports. Over the decades, it has built a legacy synonymous with high-quality service and deep community ties. Manager Dave Dupree, who has been with the store for 36 years, describes it as a gathering place where "everybody knows your name," likening it to the warmth of the classic bar in the TV show Cheers.
Tracy Pelletier, one of Stateline’s first employees, purchased the store on September 22, 2023, from Damren after lengthy deliberations spanning nearly five years. Pelletier’s vision for the future is clear: the new location will offer an open, spacious layout, enhancing the overall shopping experience for customers. It will eliminate the cramped and sometimes chaotic atmosphere that had emerged over the years due to the building’s expansion limitations.
The Benefits of Relocation
The new location, previously housing Lebanon Plumbing Supply, is expected to serve as a more functional space. Customers will appreciate the opportunity to see all merchandise in a single room, whereas the current configuration requires navigating multiple areas. Pelletier emphasizes that this change isn’t just about physical space; it’s about enhancing customer service, making the shopping experience more enjoyable, and allowing for further growth in inventory and offerings.
Dupree shares the excitement about the move, acknowledging the emotional weight of leaving the original site but recognizing the potential it brings. "Knowing that the move is going to allow the store to expand and grow and build for the future is going to far outweigh any sadness of leaving that location," he said.
Community Connection and Commitment
The decision to keep Stateline Sports operational during the move speaks volumes about the commitment to customer service. As shipments to the new location begin, customers can continue to shop at the Bridge Street store until the final transition is complete, which is anticipated for late January to early February. This gradual approach minimizes disruption and maintains the loyal customer base that has supported Stateline for decades.
Chet Clem, a resident of Norwich and a devoted customer, reflects on the generational impact of Stateline Sports. "I bought my kids’ first skates at Stateline, the same way my parents bought mine," he stated, reinforcing the notion that Stateline is more than just a store—it’s a part of the community’s fabric.
Challenges Along the Way
Like many businesses, Stateline Sports has faced challenges, including the effects of Tropical Storm Irene in 2011, when the store suffered severe flooding. The community rallied to help clean up, and Stateline reopened within two days of the disaster, showcasing its resilience and the strong support from local customers.
Employee Loyalty and Expertise
Stateline’s workforce boasts remarkable loyalty, with many employees having worked there for over 20 years. Their knowledge and experience contribute significantly to the store’s reputation. This brings comfort to customers like Kira Balkcom, who has relied on Stateline for hockey gear for her daughters. "They have some guys here that really know what they’re doing," she remarked, highlighting the importance of personalized service and expertise in a niche sporting goods market.
Looking Ahead
As Pelletier embarks on this new journey, he envisions future possibilities for Stateline Sports, including expansions in product offerings and continued partnerships with local businesses like Top Stitch Embroidery. His sons, Cody and his brother, are poised to take over the family business in the coming years, ensuring that the legacy of Stateline Sports continues for future generations.
With the community’s steadfast support, the relocation is poised to usher in a new era for Stateline Sports. As customers absorb this change, they can rest assured that the same dedicated service and community connection will thrive in this exciting new setting.
Conclusion
The upcoming move of Stateline Sports marks an important milestone not just for the business itself but also for the Upper Valley community it serves. As the store transitions to a new location, the commitment to quality service, community engagement, and a rich history remains at the forefront of this change. The excitement surrounding this new chapter promises a bright future for Stateline Sports, standing as a testament to the strength of local business and the enduring spirit of community resilience.
