KeyBank’s EasyUp® is transforming the way clients approach savings by integrating it into their daily spending habits. Launched in August 2019, this innovative tool has gained traction over the years, showcasing a remarkable impact on the financial wellness of its users. As of July 31, 2025, KeyBank clients have collectively saved over $182 million, with the average user setting aside about $490 annually. This article delves into how EasyUp® works, its benefits, and the broader financial context that makes it a valuable resource for consumers.
How EasyUp® Works
EasyUp® simplifies the savings process by linking to a KeyBank checking account and a designated savings account. Every time a client makes a purchase with their KeyBank debit card, a pre-selected amount—ranging from 10 cents to $5—is automatically transferred into their savings account. This means that savings happen seamlessly as part of everyday spending, eliminating the need for users to manually transfer funds.
Enrollment Process: The tool is accessible via KeyBank’s online banking platform and mobile app. Clients can enroll quickly by signing into their account, selecting EasyUp® under Tools, and following the straightforward prompts to set transfer amounts and link accounts.
Benefits of EasyUp®
Small Decrements Lead to Big Savings: One of the primary advantages of EasyUp® is that it promotes saving in small, manageable increments. This approach reduces the psychological barriers often associated with setting aside larger amounts of money, making saving feel less daunting.
Goal-Oriented Savings: The flexibility of set transfer amounts allows users to focus on specific financial goals, whether it’s for an emergency fund, vacation, or debt repayment. Additionally, users can opt to use their EasyUp® savings for extra monthly payments on outstanding debts, thus accelerating the path to becoming debt-free.
Adjustable Settings for Control: EasyUp® offers users the freedom to modify their transfer settings easily. Whether clients want to pause the program, change their transfer amount, or switch linked accounts, they can do so within seconds, adding a layer of customization to their savings strategy.
- Qualifying for Relationship Benefits: For clients looking to maximize their banking benefits, using EasyUp® can help them meet KeyBank’s requirement for relationship benefits—essentially getting more for their banking loyalty. Each debit card transaction counts as a qualifying activity, providing an incentive for clients to engage more actively with their accounts.
The Financial Context
In today’s economic climate, where many individuals face financial uncertainty and pressures, tools like EasyUp® can be pivotal. They not only foster a culture of saving but also encourage clients to think proactively about their financial futures. As inflation rises and everyday expenses increase, having a systematic approach to savings can provide much-needed security.
KeyBank’s Commitment to Financial Empowerment
As highlighted by Jeannie Fanning, Director of Consumer Bank Relationship Growth at KeyBank, EasyUp® exemplifies the bank’s mission to empower clients through practical solutions. The tool embodies a user-centric design philosophy that aligns with the broader goals of financial literacy and responsible savings habits. KeyBank emphasizes that while EasyUp® functions as a savings tool, it also represents a commitment to building enduring client relationships and addressing their financial needs.
Client Experiences
User testimonials often reflect satisfaction with the ease of using EasyUp®. Many clients appreciate the auto-transfer feature, stating it’s an effortless way to make savings a habit without sacrificing daily spending. This positive feedback highlights a shift in how individuals perceive savings—transforming it from a chore into an integrated part of their spending routine.
Conclusion
KeyBank’s EasyUp® is more than just a financial tool; it represents a shift in how clients can effectively manage their savings amidst the complexities of modern financial life. With its ease of use, goal-oriented flexibility, and connection to relationship benefits, EasyUp® equips users with the means to take charge of their financial destinies, one transaction at a time. For anyone looking to enhance their savings prowess without drastically changing their spending habits, EasyUp® presents a compelling solution.
As financial education continues gaining importance in today’s society, products like EasyUp® will likely play a critical role in helping consumers understand that impactful change often begins with simple, everyday actions. For those interested in learning more about KeyBank’s offerings or enrolling in EasyUp®, visit key.com/easyup.
