As the Women’s Super League (WSL) gears up for the 2025/26 season, excitement is palpable, especially at the newly branded Joie Stadium, home to Manchester City Women. With the season opener against Brighton on September 12, fans are keenly anticipating the enhanced match-day experience. Here’s a comprehensive overview of what’s new at Joie Stadium this season.
Key Enhancements for the 2025/26 Season
1. Introducing Buggy Park
One of the standout features this season is the introduction of a dedicated Buggy Park, allowing families greater convenience. For the first time, fans can bring their buggies into the stadium, where they’ll be securely stored until after the match. Located behind the West Stand, this initiative reflects the club’s commitment to making events more family-friendly, ensuring parents can focus on enjoying the game without worries about stroller storage.
2. Alcohol Consumption in the Stands
In a groundbreaking move, Joie Stadium is trialing alcohol consumption in most seating areas for fans over 18. This initiative allows supporters to enjoy beverages purchased from stadium concessions directly in their seats, creating a more relaxed viewing experience. However, certain sections, notably in the West Family Area and parts of the stadium, remain alcohol-free to maintain an inclusive environment for all fans, regardless of age.
3. The Revolut Wheel of Wishes
Engaging fans with interactive experiences is a top priority this season. As the official partner, Revolut will introduce the Wheel of Wishes at half-time during every WSL game. Fans with a Revolut account can enter to win various prizes by spinning the wheel, adding an exciting twist to the match-day atmosphere. This initiative not only enhances engagement but also incentivizes fan participation in club-sponsored activities.
4. Kids Fan Zone
Families will find more ways to connect with the team in the Kids Fan Zone, situated behind the West Stand. Admission to this area is free, where kids can enjoy face painting, inflatables, and football-related games. This dedicated space aims to foster a love for the sport among young fans and create a welcoming environment for families attending games.
5. The 2014 Club Hospitality Area
For those seeking a premium match-day experience, the newly rebranded 2014 Club offers a luxurious option. This space, named to commemorate the founding year of Manchester City Women, provides a buffet-style meal within a premium environment adorned with memorabilia from the club’s history. With ticket prices starting at £70, this hospitality area allows fans to meld love for the game with an upscale dining experience.
6. Close-Up Experiences Behind the Bench
New seating arrangements have been introduced behind the bench, allowing fans to witness the action up close. Located in the West 4 block, this seating option provides unprecedented access to the players and coaches, enhancing the connection between fans and the team.
7. Season Calendar Giveaway
To kick off the season, attending fans will receive a complimentary 25/26 season calendar at the entrance, which features all WSL fixtures. This giveaway not only serves as a useful tool for fans to track the season but also includes a special number for entry into a prize draw, promising a chance at winning exclusive merchandise or experiences.
Fan Engagement and Community Focus
The new enhancements at Joie Stadium are not merely about facilities but also focus on creating an inviting community atmosphere. By incorporating family-friendly initiatives and fan engagement activities, Manchester City Women are successfully positioning themselves as a club that values its supporters.
Sustainability and Inclusivity
The enhancements reflect a growing trend in the sports industry toward sustainability and inclusivity. With the introduction of the Buggy Park and initiatives aimed at improving accessibility, Manchester City Women are taking significant steps toward making the stadium experience enjoyable for all demographic groups.
Conclusion
As the 2025/26 WSL season kicks off, Manchester City Women and Joie Stadium are poised to provide an exciting and inclusive match-day experience. Fans can look forward to various new features, from the Buggy Park for family convenience to the fun and interactive Wheel of Wishes. The team’s commitment to enhancing fan engagement, alongside their focus on accessibility and community, sets a new standard for women’s football in the UK.
Whether you’re a die-hard supporter or a newcomer to women’s football, Joie Stadium’s offerings will surely enhance your experience, making each match a memorable occasion. Make sure to grab your tickets for the opening match against Brighton and be part of this exciting season!
