In recent years, the legacy of Alison B. Parker has remained a poignant topic within the James Madison University (JMU) community, especially as the tenth anniversary of her tragic death approaches. Parker, a 2012 JMU alumna, interned at WHSV and later joined WDBJ7 as a reporter. On August 26, 2015, she, along with her photographer Adam Ward, was fatally shot during a live broadcast. This tragic event not only shook her family and friends but also left an indelible mark on the community and the field of journalism.
A Lasting Influence on JMU
Brad Jenkins, the general manager and adviser for The Breeze, JMU’s student-run news organization, worked closely with Parker during her time at the university. He recalls her fierce dedication to journalism, which was complemented by a warm, kind personality. “There was this really fierce journalistic ability about her, but it was in this really sweet, kind personality that she had,” Jenkins reflects. His admiration for Parker’s tenacity and quick problem-solving capabilities highlights the attributes she exhibited during her journalistic pursuits.
Parker thrived in the fast-paced world of journalism, and her ability to tackle challenges head-on remains a source of inspiration for students and faculty alike. Jenkins recalls a moment when Parker was conducting a live shot at JMU, and a large truck obstructed her view. Rather than letting the situation deter her, Parker confidently approached the driver and asked him to move, emphasizing her commitment to getting the story right — even in challenging circumstances.
Remembering Alison Parker
As the anniversary of her death draws nearer, the JMU community reflects on Parker’s contributions, not just in terms of her professional accomplishments but also as a person deeply invested in the lives of others. Jenkins mentioned that he and other faculty choose to remember Parker for how she lived rather than how she died. This emphasis on celebrating her life serves as a reminder of her enduring spirit and the impact she had on those around her.
The Alison B. Parker Studio located in Harrison Hall is a testament to her legacy. Students in the School of Media Arts and Design (SMAD) often engage in discussions about Parker while using the studio, ensuring that her name and story remain part of the educational journey at JMU. Jenkins often includes Parker’s narrative during tours, sharing her story with new students and helping them understand her significance within the JMU community.
Scholarship in Her Name
Parker’s family has established a memorial scholarship to honor her memory. This scholarship is awarded each year to incoming freshmen and rising seniors in the SMAD department who exhibit a passion for journalism and a commitment to academic excellence akin to Parker’s. The scholarship serves not just as financial support but also as a means to keep Parker’s legacy alive within the field of journalism, encouraging future generations to pursue their passion with the same fervor she exhibited.
A Campus Conversation
Jenkins notes that as time passes, fewer people may know the full story of Parker’s tragic death, and memories may become vague. However, for those who experienced it firsthand—students and faculty who knew Parker—the memories remain vivid and painful. Sharing her story becomes a responsibility, one that Jenkins embraces wholeheartedly. He emphasizes the importance of keeping her legacy alive, contributing to a collective memory that honors Parker’s life instead of merely recalling the circumstances of her death.
Impact on Journalism and Education
In a world where journalism is constantly evolving, the principles that Parker embodied—integrity, tenacity, and a desire to tell stories that matter—continue to resonate. JMU’s commitment to honoring her memory influences both the curriculum and the ethos of students in media studies. Faculty members prioritize teaching students about ethical journalism and the responsibilities that come with the profession, reflecting the values that Parker represented.
As many students at JMU embark on their journalism careers, they carry with them an understanding of Parker’s story. Her passion is reflected in their work, fostering an environment where students are encouraged to pursue their dreams while staying mindful of the ethical considerations in reporting.
Looking Ahead
The conversations around Alison B. Parker are intertwined with discussions about the future of journalism. As the landscape changes—impacting how stories are told and consumed—Parker’s legacy serves as a poignant reminder of the human dimensions behind the news. Her narrative is not just one of loss but also one of inspiration and a call to action for budding journalists to adhere to the truth, challenge their limits, and stand firm in their quest for impactful storytelling.
Students and faculty at JMU remain dedicated to honoring Parker’s legacy, ensuring that her story is passed down through new generations. Jenkins’ commitment to sharing Parker’s inspiring journey speaks to a broader effort within the academic and media community to acknowledge the importance of journalism while fostering a sense of responsibility among future leaders in the field.
As the JMU community continues to reflect on Parker’s contributions, it encourages an ongoing dialogue about the significance of journalism and the power of storytelling. Parker’s life, her passion for journalism, and her untimely death remind us of the stakes involved in the pursuit of truth and the need to honor those who made sacrifices in their commitment to reporting.
In conclusion, Alison B. Parker’s legacy is not merely a historical footnote but rather a living testament to the spirit of journalism. Memories of her passion and commitment inspire current and future students at JMU, as they endeavor to honor her legacy through their own careers and contributions to the world of media. Through scholarship, stories, and shared experiences, Parker’s influence will undoubtedly endure, reminding all that the heart of journalism lies in its dedication to truth and service to the community.
