Home / NEWS / Giorgio Armani, celebrated Italian fashion designer, dies at 91 | Fashion

Giorgio Armani, celebrated Italian fashion designer, dies at 91 | Fashion

Giorgio Armani, celebrated Italian fashion designer, dies at 91 | Fashion


Giorgio Armani, the beloved Italian fashion designer who transformed the fashion landscape, has passed away at the age of 91, as confirmed by his company on Thursday. The Armani Group expressed profound sorrow over the loss of its creator, founder, and the relentless driving force behind the brand. Born in Piacenza, northern Italy, in 1934, Armani’s early aspirations led him towards a career in medicine, but fate had other plans as he transitioned into the world of fashion.

Armani’s beginnings in the industry were humble; after a brief stint as a window dresser and later as a menswear designer for Nino Cerruti, he seized the opportunity to establish his own label at the age of 41. His partner, Sergio Galeotti, played a crucial role in this venture, convincing him to sell his Volkswagen Beetle to fund the endeavor. As the creative mind behind the brand, Armani shaped a new sensibility in men’s and women’s fashion that prioritized comfort without sacrificing elegance.

His groundbreaking 1975 collection introduced the concept of “soft power dressing,” which earned him the moniker “King of the Blazer.” This collection featured fluid suits and longer-cut jackets that liberated wearers from the rigidity of structured designs. In a world dominated by loud patterns and tight fits, Armani’s muted color palette—composed of greys and beiges—offered an alternative that came to symbolize quiet luxury long before the term became widely recognized.

International acclaim arrived in 1980 when Richard Gere donned Armani suits in “American Gigolo.” This partnership marks a pivotal moment in the relationship between fashion and Hollywood; rather than being associated with a single star, Armani became the go-to designer for many. The designer’s influence in film is noteworthy—Diane Keaton was the first to wear his creations at the 1978 Academy Awards, paving the way for countless other celebrities, including Julia Roberts and Jodie Foster, to embrace his designs on the red carpet.

Throughout his career, Armani maintained his independence, consistently turning down offers to join larger luxury conglomerates. In an interview, he emphasized the importance of this independence, reflecting on how it defined his brand’s essence. His loyalty to both his employees and his overarching creative vision did not go unnoticed. As he neared the end of his life, Armani outlined his succession plan, aiming for a seamless transition of responsibilities to his closest team members and family.

The remarkable breadth of the Armani brand included Giorgio Armani and Emporio Armani clothing lines, the haute couture label Armani Privé, and even an interiors line called Armani Casa. His contributions to fashion went beyond mere clothing; the Armani brand extended into hospitality, cosmetics, and lifestyle products, generating substantial revenue—around £3.5 billion in 2021 alone.

In recent months, as he battled health complications that kept him from attending his shows, the world continued to celebrate the legacy he built. He was expected to attend the brand’s 50th anniversary celebrations this month, underscoring the deep connection between him and the brand. His absence, felt keenly by colleagues and fans alike, has now turned into a profound sense of loss following his demise.

Tributes flooded social media from designers and celebrities worldwide. Donatella Versace described him as a giant who made history. Other notable figures, including actors Russell Crowe and Cate Blanchett, remembered him as a mentor and a friend whose kindness left a lasting impact. His work resonated globally, drawing admiration from various sectors, proving that his influence transcended fashion.

Reflecting on his life’s work, Armani once expressed a desire to be remembered as a sincere man who spoke his truth. This humility and authenticity shone through in his designs and business practices alike, traits that endeared him to both the fashion elite and the everyday consumer.

In his passing, Giorgio Armani leaves behind a robust legacy characterized not only by his artistic brilliance but also by his resolute commitment to his principles. His journey—from a young man in Italy to an internationally recognized designer—stands as an inspiring tale of creativity, determination, and independence. As the fashion world mourns the loss of this icon, it also celebrates the monumental impact he has made, ensuring that his influence will live on for generations to come.

The narrative of Giorgio Armani is one woven into the very fabric of contemporary fashion. His innovative designs and sophisticated approach changed how we view style, dignity, and individuality. While we bid farewell to the man, his legacy will continue to pave the way for future generations of designers and will, undoubtedly, influence the evolution of fashion for years to come.

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