Elite Event Technology’s Acquisition of HARMAN’s Tour Sound System: A Game-Changer for Australia’s Live Events
In the dynamic world of live event production, sound quality is paramount. Recently, Elite Event Technology, one of Australia’s leading production and rental companies, took a significant step forward by acquiring a state-of-the-art Tour Sound System from HARMAN Professional. This investment not only showcases Elite Event Technology’s commitment to excellence but also aligns with global trends in the live music and entertainment sector.
A Major Investment in Sound Technology
Headquartered in Canberra, Elite Event Technology operates across major Australian hubs, including Sydney and the Illawarra. Their recent acquisition features an impressive configuration of 96 JBL Professional VTX A-Series line array speakers—comprising the A12, A8, and A6 models—paired with 50 VTX B-Series 18-inch subwoofers, all powered by Crown amplifiers. This setup is meticulously engineered to deliver exceptional audio clarity and high-impact sound necessary for large-scale live events, from music festivals to cultural showcases.
Continuous Support from HARMAN Professional
The acquisition was facilitated through MadisonAV, HARMAN Professional’s authorized distributor for Australia. This partnership ensures that Elite Event Technology receives seamless support and integration of the new sound system. Over the years, the company has demonstrated a strong preference for HARMAN products, notably investing heavily in Soundcraft Digital Consoles. This latest upgrade continues that tradition, highlighting their commitment to providing premium audio solutions.
Firsthand Experiences Shape Decisions
Darren Russell, Owner and Managing Director of Elite Event Technology, played a pivotal role in the decision-making process. After experiencing the capabilities of the JBL VTX A-Series during MadisonAV’s launch event, Russell recognized the substantial innovations made by JBL Professional. According to him, the demonstration of the festival stage-sized VTX A12 system acted as the decisive factor in their investment decision.
“From the beginning of my career, I honed my skills mixing with JBL and Soundcraft gear…it was the standard, the go-to setup for professionals,” Russell expressed. His sentiment is echoed by industry trends; JBL VTX systems are increasingly becoming a preferred choice in tech riders, marking a shift in industry preferences toward advanced and reliable audio solutions.
Improving the Australian Live Events Landscape
The significance of this acquisition extends beyond just Elite Event Technology. Amar Subash, VP and Managing Director for HARMAN Professional APAC, articulated the broader implications of this investment. He stated that it would bolster Elite Event Technology’s position in the region’s live events industry, reinforcing their reputation for excellence and reliability.
Ken Kyle, CEO of MadisonAV, highlighted the brand and market impact of this development. Traditionally, JBL VTX A-Series systems were prevalent in international tours and festivals, but access to such high-quality inventory in Australia had been limited. This acquisition marks one of the largest JBL VTX and Crown deployments in the Asia-Pacific region and is poised to reshape the competitive landscape for touring and stadium-scale live sound in Australia.
Leveling the Playing Field
With the introduction of this JBL VTX A-Series touring system, promoters, touring artists, and production companies in Australia can now access a rider-approved system locally. This accessibility aligns Australia with global standards in live event audio, ensuring that local productions can compete on an international stage.
The Future of Live Events
As the live events landscape continues to evolve, technology remains a cornerstone of innovation. The investment by Elite Event Technology illustrates a shift toward higher standards for audio quality, ultimately enhancing the audience experience. Furthermore, as more companies adopt similar technologies, the industry will likely witness a recalibration of expectations regarding audio performance.
With their new JBL VTX A-Series system, Elite Event Technology is not merely adapting to changes in the industry; they are leading the charge toward a more robust ecosystem where high-quality sound is the norm rather than the exception. This commitment to superior audio solutions demonstrates the growing awareness and importance of sound quality in creating memorable live experiences.
Conclusion
The acquisition of the new Tour Sound System from HARMAN Professional by Elite Event Technology serves as a pivotal moment in the Australian live events market. By bringing state-of-the-art audio technology to local productions, the company enhances the potential for unforgettable experiences, elevating the standard of sound across the region.
In an industry where audience expectations continue to rise, Elite Event Technology stands positioned at the forefront, ready to deliver exceptional audio experiences through their latest investment. As they move forward with this powerful sound system, the future of live events in Australia looks promising, ensuring that both artists and audiences can enjoy the best in sound quality.
This strategic investment not only reaffirms Elite Event Technology’s commitment to excellence but also sets a new benchmark for what can be achieved in the realm of live sound production in Australia.
