Edward Enninful’s departure from British Vogue, a position few would willingly vacate, marks a significant moment in the fashion industry. With a highly celebrated tenure as the editor-in-chief spanning six years, culminating in a farewell cover featuring an impressive lineup of iconic women, Enninful’s exit raises questions and curiosity. Why would a successful figure like Enninful choose to leave one of the industry’s top jobs? What lies ahead for him with the launch of his new media company, EE72?
### Enninful’s Journey to Vogue
Enninful’s ascent in the fashion world is noteworthy. His journey began as the youngest editor at i-D, a youth culture magazine in London. He climbed the ranks with stints at both Italian and American Vogue, as well as W magazine, bringing notable projects to life, including Italian Vogue’s Black Issue in 2008, which notably featured only Black models. His contributions have extended beyond editorial responsibilities to styling and consulting for major brands.
His announcement of leaving Vogue certainly raised eyebrows. In a candid interview, Enninful expressed that the decision stemmed from a personal and professional desire to step into a new chapter. He emphasized that turning 50 prompted him to seek a new adventure and, importantly, that his departure was not due to any conflict with Anna Wintour. Rather, it was a moment of realization for him that he had accomplished all he aimed to at Vogue.
### The Launch of EE72 and Magazine 72
Following his departure, Enninful unveiled his next project: a new print magazine called 72, which will act as the cornerstone of his media company, EE72. Collaborating closely with former Vogue deputy Sarah Harris, who has been appointed as the magazine’s editorial director, and his sister Akua, who co-founded the company, Enninful is positioning EE72 to challenge traditional media frameworks. This collaboration highlights Enninful’s philosophy of community and mentorship, reflecting his strong belief in inclusivity and diversity, concepts he has long championed in the fashion realm.
One of the standout features of the inaugural issue of 72 is its absence of traditional advertising, a move that is both daring and refreshing in a market overwhelmed by pay-for-play models. “I wanted it to be a love story to creativity,” Enninful remarked. His vision seems to emphasize a return to authentic storytelling, focusing on deep, engaging content rather than being predominantly driven by advertisement revenue.
### Navigating Challenges in the Media Landscape
Enninful’s decision to venture into print amidst a challenging media landscape—one that has seen traditional advertising revenues plummet and many print publications forced to adapt or shut down—illustrates both courage and foresight. Market experts have noted the declining interest in print among consumers, making the launch of a new publication a high-risk venture. However, Enninful has leveraged his industry connections to develop a unique strategy. By integrating digital media, events, and collaborative partnerships with brands, his approach seeks to sow the seeds for a sustainable business model.
The magazine also aims to emphasize deeper engagement with its readers through curated events and partnerships. Launch parties in major cities like New York and London illustrate a multidimensional approach to creating community around the brand, something particularly relevant in an age where consumers crave experiences over mere products.
### Responding to Market Critique
Critics have pointed out the challenges facing 72, especially in the context of its visual presentation compared to Enninful’s past impressive magazine covers. The magazine’s first cover featuring Julia Roberts did not garner the viral acclaim expected, leading some observers to question the boldness of its artistic direction. However, this initial critique shouldn’t overshadow the larger vision Enninful and his team are attempting to create.
Sarah Harris has noted that the aim is to foster genuine, authentic conversations through long-form features, which can serve as a reprieve from the faster-paced digital landscape where information can sometimes lose its depth. Enninful recognizes the need for a nuanced approach to storytelling, particularly with a focus on diverse voices and experiences that resonate with readers.
### A Vision for Inclusivity and Authenticity
Enninful’s imprint on the industry is undeniable. His insistence on embracing inclusivity transcends traditional boundaries of race and age. With narratives at the forefront of 72, he is not just creating a fashion magazine but forging a cultural community that encourages diverse expressions. His perspective is reflective of his background—growing up in Ghana and later immigrating to the UK—where his personal experiences have significantly shaped his worldview.
In his opening letter for the magazine, Enninful emphasized the need for creativity to connect people, highlighting the current cultural climate where such connections are increasingly valuable. His commitment to support underrepresented voices in the industry aligns with the values he has long stood for and is an integral part of his brand’s mission.
### Future Promises and Challenges Ahead
While it’s too early to fully assess the success of EE72 and its flagship magazine, there is palpable excitement around the promise it holds. Enninful’s track record—the industry-changing moves during his tenure at Vogue combined with his commitment to authenticity and creativity—indicates he may have the potential to reshape how fashion and media intersect.
As the industry continues to evolve, Enninful’s ability to navigate challenges while centering community, mentorship, and inclusivity could serve as a transformative model for future media companies.
In conclusion, while Enninful’s departure from Vogue might initially seem like a risk, it could very well symbolize the beginning of a new era—one that prioritizes authentic expression and diverse narratives in the ever-changing landscape of fashion publishing. If anyone has the vision and expertise to potentially redefine this space, Edward Enninful is certainly a leading candidate.
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