DeepIntent has recently launched its HealthFirst™ FAST (Free Ad Supported Streaming TV) solution, aiming to reshape the landscape of healthcare advertising. This innovative platform is designed to provide healthcare brands with a robust solution for targeting verified patients and healthcare providers across major streaming platforms, including LG Ad Solutions and Pluto TV.
The Importance of FAST in Today’s Landscape
As consumers increasingly migrate towards streaming services, the market for Free Ad Supported Television (FAST) is burgeoning. Reports from EMARKETER predict that FAST will witness a growth rate in viewership that dwarfs even that of Over-The-Top (OTT) services. With 77% of healthcare providers reachable via FAST channels—significantly higher than the general viewing population’s reach—this presents a unique opportunity for healthcare advertisers to engage with their target audiences.
Key Features of the HealthFirst™ FAST Package
DeepIntent’s HealthFirst™ FAST package is engineered to deliver several key benefits:
Scalable Access: This offering allows advertisers to tap into a vast pool of premium inventory across some of the fastest-growing FAST channels. This scale ensures that brands can connect with substantial target audiences, maximizing their advertising impact.
Streamlined Activation: DeepIntent emphasizes ease of use, providing a seamless integration into its Demand-Side Platform (DSP). This means healthcare advertisers can activate campaigns quickly and efficiently without the usual complexities associated with media buying.
Transparent and Secure Supply: Transparency remains critical in advertising, especially in the healthcare sector, which is often plagued by compliance concerns. DeepIntent ensures that the supply of ad inventory is fraud-free and meets industry standards.
- Health-Optimized Insights: Armed with capabilities for performance measurement, including exposure metrics, script lift, and prescription conversions, the platform optimizes campaigns based on real-world results.
Strategic Industry Partnerships
DeepIntent’s collaboration with industry leaders exemplifies the strength of its new offering. Christo Owen from Paramount Advertising notes that combining Pluto TV’s robust streaming environment with DeepIntent’s advanced targeting capabilities enhances the advertising experience, allowing brands to reach healthcare audiences more effectively. Such partnerships enrich the HealthFirst™ FAST package, ensuring advertisers can achieve their desired outcomes while engaging with a highly focused audience.
Audience Targeting and Measurable Results
In an era where data-driven marketing is paramount, DeepIntent’s solution leverages advanced analytics to optimize media buying. This is particularly relevant for pharmaceutical advertisers, who have stringent performance and compliance requirements. Tools for measuring audience quality and script lift are vital, as they enable brands to adjust strategies based on real-time data insights.
Kristy Quagliariello from Klick Health highlights the pivot of pharmaceutical marketers from traditional advertising channels towards Connected TV (CTV) media. The ability to unlock insightful opportunities through the HealthFirst™ FAST package means that healthcare brands can now engage patients and healthcare professionals (HCPs) more effectively.
Breaking Down Industry Barriers
Healthcare advertising has often faced hurdles due to regulatory scrutiny and privacy concerns. However, DeepIntent’s approach combines privacy-safe marketing with comprehensive clinical data, effectively navigating the complexities of the healthcare industry. This meticulous focus on compliance paired with innovative tech solutions positions DeepIntent as a leader in healthcare advertising.
Innovative Technology and Proven Outcomes
DeepIntent’s patented technology backs its DSP, ensuring advertisers receive measurable outcomes for their campaigns. The use of real-world clinical data to complement digital strategy distinguishes the DeepIntent platform from competitors, making it highly valuable for clients seeking to navigate the complexities of healthcare marketing effectively.
Future Implications for Healthcare Advertising
DeepIntent’s introduction of the HealthFirst™ FAST package marks a significant milestone for healthcare advertising. By addressing the evolving media consumption habits of patients and healthcare providers, the offering not only optimizes ad spend but also enhances the overall effectiveness of health communication.
As healthcare brands continue to pivot toward innovative advertising methods, solutions like DeepIntent’s FAST package provide the agility and scale necessary to address consumers’ changing behavior. The emphasis on data transparency, audience targeting, and real-time optimization could potentially redefine how healthcare companies interact with their audiences across digital platforms.
Conclusion
The launch of the HealthFirst™ FAST solution by DeepIntent represents a fresh approach to healthcare advertising in a rapidly evolving digital landscape. As brands increasingly seek effective ways to connect with patients and healthcare providers, this innovative solution ensures they can navigate the complexities of modern media consumption effectively. By offering scalable access, streamlined activation, and performance-driven insights, DeepIntent is set to empower healthcare marketers to achieve tangible outcomes and foster a deeper connection with their audiences.
As the healthcare advertising industry embraces new technologies and platforms, DeepIntent’s solution is a strong testament to the potential of evolving the relationship between healthcare brands and their consumers, ultimately striving for improved health outcomes nationwide.
