CSI Sports, the well-established name in combat sports production and distribution, recently announced an exciting expansion of its distribution agreement with FanDuel Sports Network (FDSN). This partnership aims to enhance the accessibility of Fight Sports programming, making it available in additional prominent markets across the United States.
As part of this one-year expansion, fans of mixed martial arts (MMA), boxing, kickboxing, judo, sumo, and karate will now find Fight Sports programming on eight additional FanDuel networks. This is a significant rise from the four regional channels currently airing Fight Sports content. Notably, cities such as Los Angeles, Atlanta, Tampa, Cleveland, Minneapolis, St. Louis, Oklahoma City, and Milwaukee will now have access to this diverse and engaging content.
According to CSI Sports, this expansion has a considerable impact on viewership numbers, as the Fight Sports network now claims to reach over 70 million households across the United States. This impressive reach includes 90% of the top 50 Designated Market Areas (DMAs), indicating a strong presence in some of the country’s largest and most influential markets.
Fight Sports not only focuses on live events but also offers a variety of feature content and shoulder programming. Viewers can expect a rich lineup that showcases both well-known and emerging talents in the combat sports arena. This inclusion of various martial arts forms ensures that the channel appeals to a wide range of sports enthusiasts.
While the collaboration between Fight Sports and FDSN is garnering attention, it’s worth noting that FanDuel is also making strides in its strategic partnerships. Recently, FanDuel announced collaborations with SB Nation—Vox Media’s sports blogging network—and Yahoo Sports. These partnerships aim to further integrate sports content into everyday viewing experiences. For example, the deal with SB Nation connects affiliate links and tune-in messaging directly within editorial content, enhancing user engagement with Fight Sports programming.
Moreover, the collaboration with Yahoo Sports highlights FanDuel’s commitment to improving user experience through the Yahoo Fantasy Plus subscription service. This $35-per-year offering provides subscribers with invaluable fantasy sports data, research, and tools, strengthening FanDuel’s position in the ever-evolving sports media landscape.
The deal between Fight Sports and FanDuel RSNs is indicative of broader trends in the sports industry, where content accessibility and innovative partnerships are becoming increasingly critical. As fan engagement grows, strategic partnerships will likely play a pivotal role in how sports companies navigate the competitive arena. Combat sports, in particular, have seen a surge in popularity, making the expanded reach and programming offerings even more significant.
For fans of Fight Sports, this development is more than just a business deal—it signals an exciting time for combat sports in the U.S. Viewers can look forward to a more diverse selection of programming, catering to varied interests within the combat sports community. The variety of sports included under the Fight Sports umbrella means there’s something for everyone, from high-energy boxing matches to the strategic depth of judo.
In conclusion, the expanded agreement between Fight Sports and FanDuel RSNs reflects a significant moment for combat sports fans, enhancing both accessibility and programming diversity. As this partnership unfolds, it will be fascinating to see how it impacts viewer engagement, fan experiences, and the sports media landscape as a whole. With over 70 million households reached and new strategic alliances being formed, it is clear that the world of combat sports is on the brink of an exciting evolution.
Fans and viewers are encouraged to take advantage of this newfound accessibility, marking a thrilling era for combat sports in the United States. Whether you’re a die-hard fan or someone just beginning to explore the world of martial arts, the upcoming content is likely to cater to your interests and offer engaging experiences across multiple platforms.
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