Clariant launches TexCare™ One Terra, a new polymer technology for ultra-concentrated laundry formulations

Clariant has recently made waves in the laundry care industry with the launch of TexCare™ One Terra, a groundbreaking polymer technology aimed at enhancing the performance of ultra-concentrated laundry formulations. This innovative product was unveiled at the SEPAWA Congress 2025, held in Berlin from October 15-17, where it garnered considerable attention from industry professionals and sustainability advocates alike.

### Key Features of TexCare™ One Terra

TexCare™ One Terra is a multifunctional polymer specifically designed to revolutionize the efficiency of high-concentrate laundry products, including liquid detergents and capsules. One of the standout features of this new polymer is its remarkable compatibility with concentrated formulations, which significantly enhances cleaning performance even at low temperatures and reduced dosages. This aligns perfectly with the growing consumer demand for effective, sustainable laundry solutions.

Dr. Christine Oberbillig, Clariant’s Global Marketing Manager for Home Care & Sustainability, emphasized the importance of this product in meeting industry needs. She stated, “With TexCare One Terra, we’re responding directly to the industry’s need for innovative solutions that support the evolution toward more concentrated and compact laundry products without compromising cleaning performance.”

The polymer offers a unique chemical structure that allows manufacturers to create more effective laundry products while ensuring convenience and resource efficiency. By integrating multifunctional capabilities into detergent capsules, TexCare™ One Terra delivers enhanced cleaning benefits, detergency boosts, and improved whiteness maintenance.

### Advantages of TexCare™ One Terra

#### Energy-Efficient Cleaning

One of the major benefits of TexCare™ One Terra is its efficiency at low dosages. Manufacturers can achieve significant cleaning performance while using smaller amounts of the polymer, enabling them to develop more compact laundry capsules. This is particularly beneficial given the rising consumer and environmental focus on energy conservation and reducing resource usage.

#### Sustainability

Sustainability stands out as a core aspect of TexCare™ One Terra. The polymer offers high biodegradability and a Renewable Carbon Index, making it a vital contributor to Clariant’s sustainability strategy. Its formulation incorporates waste-based feedstocks, further reducing the environmental impact typically associated with conventional laundry products.

This commitment to sustainability not only addresses consumer concerns but also enhances brand reputation in a market increasingly characterized by eco-conscious choices.

#### Cost-Effectiveness

The efficiency of TexCare™ One Terra also translates into cost savings for manufacturers and consumers alike. By requiring lower use levels for effective cleaning, brands can minimize production costs while offering competitive products—ultimately passing on savings to consumers through reduced prices or enhanced product performance.

### Market Context

The launch of TexCare™ One Terra comes at a pivotal time in the laundry care market, which is witnessing a considerable shift towards eco-friendly and compact formulations. Consumers are increasingly seeking laundry products that are effective yet gentle on the planet, and TexCare™ One Terra responds to this demand.

Additionally, as regulations around environmentally harmful ingredients tighten, the need for sustainable options like TexCare™ One Terra will likely continue to grow. This polymer not only meets current market demands but also positions brands strategically for future compliance and consumer preferences.

### Looking Ahead

Clariant’s unveiling of TexCare™ One Terra at the SEPAWA Congress 2025 serves as both a response to current market needs and a proactive step towards future trends in the laundry care sector. The presentations at the congress further highlight Clariant’s commitment to innovation and sustainability.

For attendees interested in learning more about TexCare™ One Terra, the discussions led by Clariant’s experts promise valuable insights into the future of laundry innovations. Notable presentations include a detailed exploration of TexCare™ One Terra’s performance and formulation benefits by Dr. Xiaoqiang Guo, along with discussions on topics such as hair care innovation and sustainable surfactant solutions.

### Conclusion

The launch of TexCare™ One Terra represents a significant advancement in the evolution of laundry formulations. With its focus on enhancing cleaning performance while promoting sustainability and cost-effectiveness, Clariant is setting the stage for a new era of concentrated laundry products. As the demand for convenient, eco-friendly solutions continues to rise, TexCare™ One Terra is poised to be a key player in the transformation of the laundry care market.

In a rapidly changing world where performance and sustainability are intertwined, Clariant’s TexCare™ One Terra stands out as a pioneering polymer that meets the dual challenges of the present and future in laundry care. This development not only fulfills consumer expectations but also aligns with broader environmental objectives, making it a noteworthy addition to the industry.

For manufacturers and consumers seeking high-performance laundry solutions, Clariant’s TexCare™ One Terra offers a compelling case for the shift towards concentrated, sustainable laundry products.

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