Atlanta United FC recently celebrated the inauguration of the Emory Healthcare Studio, a cutting-edge media facility located in the expanded Children’s Healthcare of Atlanta Training Ground. This state-of-the-art venue is set to redefine content creation for the soccer club, enabling it to engage with fans in innovative ways.
### The Grand Opening
The unveiling ceremony attracted influential figures, including Arthur M. Blank, the club’s owner, and Joon Lee, CEO of Emory Healthcare, who highlighted the importance of this collaboration. Blank noted the significance of Emory Healthcare’s involvement, stating, “[Emory Healthcare] is an unbelievable leader… but they’ve been an unbelievable support. The fact we built this studio here under the banner of Emory, it just takes your breath away.”
The Emory Healthcare Studio aims to serve as a hub for Atlanta United’s digital, video, and broadcast production teams. This partnership with Emory Healthcare allows the club not only to produce high-quality content but also to communicate stories of health, wellness, and resilience, thereby creating a sense of community among athletes, caregivers, patients, families, and fans.
### Key Features of the Studio
One of the studio’s primary areas is named Studio 17, a nod to Atlanta United’s affectionate nickname for its fan base. This space is equipped for multicamera broadcasts, featuring vibrant video walls and an advanced custom lighting grid, allowing for comprehensive coverage of live matches, analysis, and unique player-focused content.
Next door is Studio 5, named after the club’s “5-Stripes” moniker. This studio is designed to cater to the needs of photographers and videographers, making it the ideal location for media day shoots and other creative projects.
Between the two studios lies “The Box,” a control room that oversees the operations of both studios. With its advanced control of lighting, cameras, and communication capabilities, The Box is crucial for ensuring smooth production.
An additional area in the upstairs section of the studio is a podcasting room. This soundproofed space is fitted with microphones and features the Atlanta United logo, offering fans access to player stories and behind-the-scenes content. It’s noteworthy to mention that the club already produces several series in-house, such as “ATL UTD Original Series: Rooted in the Stripes” and “5-Stripes Unplugged.” The Emory Healthcare Studio will undoubtedly extend the reach and quality of these narratives.
### A Focus on Storytelling
Atlanta United’s Chief Business Officer, Skate Noftsinger, emphasized the club’s mission of transparency in their communications. He stated, “For us, it is all about, how do we be as transparent as we possibly can be? People need to get to know our players.” The club aims to reflect the diversity of Atlanta and North America through its roster, and offering in-depth content about its athletes is an essential step towards fostering connection and inspiration.
The Emory Healthcare Studio is more than just a functional space; it symbolizes the club’s commitment to its fans and the community. With various storytelling platforms now available, Atlanta United is poised for a new chapter in audience engagement, bridging the gap between players and fans.
### Implications for the Community
The partnership between Atlanta United and Emory Healthcare goes beyond mere content creation. It represents a collaborative effort to enhance the community’s health narratives, showcasing stories that resonate on a personal level. As Dr. Joon Lee pointed out, this facility serves as a “powerful platform” for delivering health and wellness messages, emphasizing the club’s role as a community ambassador.
#### Strengthening Engagement
Investments in such state-of-the-art facilities reflect a broader trend in professional sports where clubs are increasingly focusing on fan engagement through digital storytelling. With the rise of social media and streaming platforms, teams have the opportunity to create more interactive experiences. By offering richer content that goes beyond game days, clubs enhance their connection with the fan base, making them feel more integral to the team’s journey.
### Conclusion
The Emory Healthcare Studio is a groundbreaking step for Atlanta United, merging sports with health and wellness narratives. As the club continues to expand its digital footprint, it is well-positioned to leverage this innovative facility for comprehensive storytelling that connects players and fans alike. With top-quality resources at their disposal, the Atlanta United team can now showcase the multifaceted personalities of its athletes and contribute positively to the community’s health discourse.
In a world increasingly driven by digital content, the launch of the Emory Healthcare Studio signifies not just an enhancement of Atlanta United’s media capabilities, but also a commitment to inspire, inform, and connect its diverse fan base. As the soccer club embarks on this new chapter, its engagement with fans promises to deepen, offering new and exciting ways to experience the game and the stories that come with it.
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