Athletics Canada has recently forged a renewed strategic partnership with Beynon Sports, a significant collaboration aimed at enhancing Canadian athletics from the ground level. This alliance reflects a mutual commitment to fostering the growth of the sport and improving infrastructure across the country.
Beynon Sports, a subsidiary of Tarkett Sports, stands as a leader in track and field surfacing, celebrated for creating surfaces that not only look great but also enhance performance. The partnership is pivotal in expanding the number of world-class tracks within Canada, yet its importance extends well beyond mere surface enhancements.
Iannick Di Sanza, Director of Marketing at Tarkett Sports, emphasized the profound impact of this collaboration, stating, “Beynon Sports is here to support communities and grow the sport. Working alongside Athletics Canada to encourage participation and build world-class venues across the country is very close to us. It’s about making sure we’re helping activate the sport at every level.” This dedication is particularly noteworthy as Beynon Sports is represented exclusively in Canada by Playteck Enterprises, located in Dieppe, NB.
Since the foundation of this partnership, Beynon Sports, through Playteck Enterprises, has worked closely with Athletics Canada to establish high-performance facilities for athletes nationwide. The tangible impacts of their joint efforts can be observed across several regions. Notably, the new track being constructed for the 2025 Canada Games in St. John’s, Newfoundland, will meet World Athletics Class 2 certification. This facility will mark the third consecutive Canada Games hosted on a Beynon Sports surface, further solidifying the company’s reputation for quality.
Di Sanza expressed pride in these developments, remarking, “That’s going to be a world-class venue we’re exceptionally proud of. It’ll be a meaningful addition to the collection of elite facilities available to Canadian athletes.” It’s essential to highlight that these surfaces, beyond their aesthetic appeal, have been developed with input from athletes themselves, ensuring functionality and performance. “Our product development is driven by athletes,” said Di Sanza. “It’s all about delivering a surface that performs and provides leading safety. The power of these facilities and their impact on athletes is what fuels our innovation.”
As Athletics Canada and Beynon Sports look ahead, the focus remains on enhancing performance, durability, and community involvement. The renewed partnership promises further innovation, with Beynon committed to improving its portfolio of surface textures. These advancements aim to enhance durability, ensuring facilities remain vibrant and high-performing through the years.
Beynon offers a range of options, from entry-level systems to their high-performance BSS 1000 and 2000 full-pour polyurethane tracks. This variety caters to various aspirations, whether for community spaces or advanced training centers. The overarching goal is to provide athletes with surfaces that facilitate their development and competitiveness.
With an eye on future competitions and grassroots development, the collaboration between Athletics Canada and Beynon Sports aims to build a strong foundation for Canadian athletics. As they actively work toward elevating the sport’s profile, their joint efforts will help shape the next generation of athletes, ensuring that the infrastructure they depend on is not only top-tier but also sustainable.
In conclusion, the renewal of the partnership between Athletics Canada and Beynon Sports is a landmark decision that promises to uplift Canadian athletics through improved infrastructure and community involvement. This collaboration reflects a shared vision of growth and excellence that resonates deeply within the sports community, ensuring that athletes have access to world-class facilities where they can thrive. With a focus on safety, performance, and community engagement, this partnership is set to create lasting impacts that will resonate within the realm of athletics for years to come. As this journey unfolds, it serves as an example of how strategic collaborations can forge a path toward a brighter future for the sport.
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